If you’re looking to sell your home, condo, townhome, or apartment, and you live in Round Rock, Cedar Park, Leander, or North Austin, we can help!


Call, text, or email us for a customized approach for your specific property needs and goals.

Selling a Home?

Selling a Home

If you are thinking of selling your home, chances are you're caught up in a mass of emotions. You may be looking forward to moving up to a new home or facing the uncertainty of a major move across country. You may be reluctant to leave your memories behind or eager to start new and exciting adventures. Remember, we're here to help you with any of your needs. Call or email us today!

We provide the highest caliber marketing tools:

  • Staging & consultation

  • MLS listing with professional photographs

  • Full color marketing brochures

  • Exposure on our website, Horizon Realty’s website, plus 43 additional real estate websites

  • Customized website for your home with the address in the URL

  • Text-for-Info sign rider on the For Sale sign

  • Virtual tour link in MLS

  • Video tour posted on YouTube

  • Listing shared via Facebook and Twitter

  • E-Blast to Realtors active in the area

  • E-Brochure sent to our extensive database of agents and prospective buyers

  • Professional Open Houses advertised in advance

  • Feedback emails for every showing

  • Lockbox Showing Activity reports

Together we work through the contract-to-close process:

  • Negotiating offers and amendments to contracts

  • Obtaining earnest money and option period fee

  • Verifying buyer’s lender qualification letter

  • Providing the required survey affidavit

  • Obtaining required Home Owner’s Association documents

  • Providing required information to title company

  • Facilitating home access for inspectors, appraisers and contractors

  • Recommending professional energy auditors for Austin’s mandatory energy audit

  • Scheduling the closing with title company

  • Reviewing the settlement statement prior to closing for accuracy


92% of buyers use the Internet to find a home. Our home listings appear on over 40 real estate websites.  This amount of Internet exposure coupled with full service, professional representation has led to faster and higher priced sales and overall success.  Let us know when we can use our experience and marketing success to help you sell your home.

Setting the Listing Price

In setting the list price for your home, you should be aware of a buyer’s frame of mind. Based on a list of houses for sale in your neighborhood (which can be in the form of a printed list from us, or online search results that you’ve found yourself), buyers will determine which houses they want to view. Consider the following pricing factors:


  • If you set the price too high, your house won’t be picked for viewing, even though it may be much nicer than others in the area. You may have told your REALTOR® to "Bring me any offer. Frankly, I’d take less." But in that list of houses, yours simply looks too expensive to be considered.

  • If you price too low, you'll short-change yourself. Your house will sell promptly, yes, but before it has time to find the buyer who would have paid more.


NOTE: Never say "asking" price, which implies you don't expect to get it.


To determine the proper list price, contact me today and I'll provide you with the following professional services:

  • Furnishing comparable sales.

  • Analyzing market conditions.

  • Helping to determine offering incentives.

  • Estimating your net proceeds.


Using Comparable Sales

No matter how attractive and polished your house, buyers will be comparing its price with everything else on the market. Your best guide is a record of what the buying public has been willing to pay in the past few months for property in your neighborhood like yours.

Also we can furnish data on sale figures for those "comps", and analyze them for a suggested listing price. The decision about how much to ask, though, is always yours. The list of comparable sales we bring to you, along with data about other houses in your neighborhood presently on the market, is used for a "Comparative Market Analysis (CMA)." To help in estimating a possible sale price for your house, the analysis will also include data on nearby houses that failed to sell in the past few months, along with their list prices.

This CMA differs from a formal appraisal in several ways. One major difference is that an appraisal will be based only on past sales. In addition, an appraisal is done for a fee while the CMA is provided by us and may include properties currently listed for sale and those currently pending sale.

In the normal home sale, a CMA is probably enough to let you set a proper price. A formal written appraisal (which may cost a few hundred dollars) can be useful if you have unique property, if there hasn't been much activity in your area recently, if co-owners disagree about price, and any other circumstance that makes it difficult to put a value on your home.

We Buy & Sell

in these Central Texas neighborhoods and more. Click on the area to learn more.


Molly Friedrich, our Round Rock Realtor®, specializes in tailoring marketing plans specific to her sellers, house, and neighborhood. She is known for creating demand for the product and netting the owner the highest price.